multidimensional

Multidimensional Marketing Mix Model class.

Functions

create_event_mu_effect(df_events, prefix, effect)	Create an event effect for the MMM.
create_sample_kwargs(sampler_config, ...)	Create the dictionary of keyword arguments for pm.sample.

Classes

MMM(date_column, channel_columns, ...[, ...])	Marketing Mix Model class for estimating the impact of marketing channels on a target variable.
MuEffect(*args, **kwargs)	Protocol for arbitrary additive mu effect.