(howto)=
# How-to

Here you will find a collection of examples and how-to guides for using PyMC-Marketing MMM and CLV models.

:::{toctree}
:caption: MMMs
:maxdepth: 1

mmm/mmm_allocation_assessment
mmm/mmm_budget_allocation_example
mmm/mmm_case_study
mmm/mmm_causal_identification
mmm/mmm_components
mmm/mmm_counterfactuals
mmm/mmm_evaluation
mmm/mmm_example
mmm/mmm_lift_test
mmm/mmm_roas
mmm/mmm_time_slice_cross_validation
mmm/mmm_time_varying_media_example
mmm/mmm_tvp_example
:::

:::{toctree}
:caption: CLVs
:maxdepth: 1

clv/clv_quickstart
clv/bg_nbd
clv/gamma_gamma
clv/mbg_nbd
clv/pareto_nbd
clv/sBG
:::

:::{toctree}
:caption: Customer Choice
:maxdepth: 1

customer_choice/mv_its_saturated
customer_choice/mv_its_unsaturated
:::

:::{toctree}
:caption: General
:maxdepth: 1

general/model_configuration
general/other_nuts_samplers
general/prior_predictive
:::